How To Target Your Niche Online Markets
Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer? Targeting your niche market via search engines can be a very efficient and effective way of pinpointing your visitors with the most potential to buy your products and services. With a little planning, you can determine exactly who visits your site and who doesn't. How? Well, by using search terms throughout your site that are geared specifically towards your own niche markets. We're going to show you how to do it right now. Take a minute to write down the specific markets your products and services are aimed at.
Now drill down even further. Do you service only one country, State or city? Are you mainly targeting men in their twenties? Parents? Low-income earners? To give you an example, let's take a fictional florist located in Miami, Florida who specializes in wedding bouquets. Their target markets would be something like this: - women in their early to late twenties - people living in Miami and surrounding suburbs - brides-to-be living in Miami and surrounding suburbs - dating males - couples (especially around Valentine's Day) There are probably more potential markets than this, but let's stop there. Ok, now that you have narrowed down your target market/s, try to get inside their heads. If you were a single parent/ frequent traveler/ retiree, what would YOU type in to the search engines to find the goods and services offered on your own site? Start writing down these search terms as they come to mind.
Using our florist example again, relevant search terms could include: - flowers - roses - bouquets - Valentine's Day - wedding flowers - florists - gifts Now start adding qualifying terms that will help define your market even more closely, ensuring the chosen terms are extremely relevant to your geographic region, or specific product / service offering. Unless our fictional Miami florist sends flowers outside the State, they wouldn't want to attract any web site visitors from outside Florida right? Perhaps not even outside Miami. Also, if somebody searches the web looking for advice on growing roses, our florist wouldn't want them visiting either, agreed? Adding qualifying terms reduces the likelihood of these visitors. For example, let's add the following terms to our original list: - [send] flowers [Florida] - [send] roses [Miami] - [wedding] bouquets [Miami] - Valentine's Day [gifts Florida] - [Florida] wedding flowers - florists [Miami] - [send] gifts [Miami] See how a few selective terms narrows down the searches considerably? Visitors that arrive at the site after typing in such specific search terms are already highly qualified to buy from the site. This increases the visitor/sale conversion rate while reducing the 'click away' rate considerably.
Ok, now you know your niche markets and you've narrowed down your target search terms to reach these markets. What next? Well, now you scatter these search terms throughout your web pages, in a logical way so as not to interrupt the flow of writing. Then you replace keywords in your existing META keyword tag with your new target terms and use the most important ones within your META description and title tag too. If you're not confident enough to do this yourself, give the terms to your web designer or a SEO and ask them to do it. Now when the search engines index your site, they'll find it more relevant for these target searches and (hopefully!) rank you highly for these new terms.
The result: effective targeting of your online niche market, less 'click aways' and more real customers..
Flower Delivery
In today's frenetic world, saying it with flowers is no longer a walk in the park. Flower business is tricky with seasons, longevity, time, place, weather and tastes, ruling the terms. Florists are fast becoming important service providers in a mercurial, niche market. If you are tongue-tied by emotion or an occasion, seek a florist well versed in floriography or the language of flowers, to articulate it best. They can brilliantly bouquet your feelings, tag a well-worded enclosure card and deliver with panache.
Putting together highly personalized object d'arts, florists cater to individual needs as well as corporate events, private functions, school and college ceremonies or public extravaganzas.
Choosing the right florist can be tough. Check with friends, family, church, local yellow pages, floral guides or website recommendations to select the right person. Whether florists operate from homes, stores, supermarkets, garden supply stores or through on-line brokers,...
Florists > Flower Delivery
New Wedding Services Portal site helps Arizona brides plan the perfect wedding
Phoenix, AZ (ContentDesk) June 9, 2004 -- AZWeddingDirectory.com launched its website today, just in time to help June brides plan their 2005 wedding.
The portal is a product of Maffeo Media, a Scottsdale, AZ-based marketing and public relations firm."I wanted to give today's bride a place to find tips, tactics and timely information on weddings, wedding planning and purchasing and provide a cost effective advertising medium for the thousands of small businesses in Arizona that service the $80 billion bridal market," said Mariane Maffeo, chief architect of the site.Maffeo has over ten years experience in Internet marketing, public relations and search engine optimization and used this valuable knowledge in developing a site which is easy to use, attractive and encourages interaction between vendors and brides.
A temporary site that was used for search engine propagation has already achieved a number one ranking in Yahoo Search (the largest portal in the world) and has...
Florists > New Wedding Services Portal site helps Arizona brides plan the perfect wedding
Ditching a Wedding
John's cousin, Grace, is getting married in Liverpool, UK and he lives in Glasgow, UK. He does not really want to attend the wedding, weddings and such are just not his idea of a fun Saturday. He has already spent time and attended all the functions and parties over the last month that family and friends have had to congratulate her and he wants this weekend for himself.The big problem is that he has a planned fishing trip with the guys on the same weekend as his cousin's wedding. He has never missed this fishing trip in the last ten years and he doesn't want to start now. He decides to head to the internet and see if he can come up with any good ideas to ditch this wedding and still save face.
He begins to look for "florists Glasgow and florist Glasgow", then "florists Liverpool and florist Liverpool". Wow, there are florist that can deliver...
Ditching a Wedding
Florists > Ditching a Wedding
Mother's Day Flowers
Mother's Day is Sunday, May 8th! Whether she lives next door or across the country, Send Mom a beautiful Fresh Flower Arrangement to celebrate her "Special Day!" Your local florist can design and deliver the perfect gift to Mom this year. A Vase or Basket of Mom's Favorite flowers will be a welcome surprise. Lilies, Roses and Orchids are especially popular for Mother's Day. With Spring in full swing, Tulips and Daisies are abundant as well. Ask your local florist for creative suggestions based on your Mom's favorite floral variety and/or colors.
You may also find that they have some unique/specialty vases or containers available to showcase Mom's blooms!A Green or Blooming Plant can be delivered with your "Happy Mother's Day" message. A decorative bow can be added for that special touch. Fresh Cut Flowers can also be added to a planted gift for an extra splash of color. A Floral Centerpiece can be created just for "Mom" to highlight her table of homecooked meals she is so famous...
Mother's Day Flowers
Florists > Mother's Day Flowers